05 | CXP Feature Ads

ASAPP · Integrated Video Campaign

Role: Co-Writer · Creative Producer · Pre-Production · Production Management · Post-Production

Some of the hardest products to advertise are the ones that solve problems people can’t easily see.
Stefani Barbero and I wrote a series of short spots around ASAPP’s AI capabilities, turning ideas like observability, interaction intelligence, simulations, and agent assistance into simple, human situations. The key was to introduce enough absurdity to make them memorable. Once the scripts were in place, I owned the rest of pre-production. I used Sora to do all of the preproduction storyboarding and brought in Jumping Rock Media to handle the shoot. I traveled to North Carolina for production, worked alongside their team as the campaign was filmed, and then took everything they delivered back through post-production and final delivery.
The result was a cohesive series built across multiple products, with one creative voice from the first conversation through the finished ads.

Co-Writer: Stefani Barbero
Production: Jumping Rock Media